Scouts Australia              brand book

The new Scouts Australia branding takes us into the exciting future of Scouting. It’s how we speak to each other and those outside the Movement, the images we use and the consistency in which we tell the stories of the adventures each and every one of us experiences through Scouting. We encourage you to use our branding to promote Scouting. If we all use the brand consistently and correctly we will increase its effectiveness. Here’s how to start. If you have any queries after you’ve read the Brand Book, contact brand@scouts.com.au